We started working with HandyCheck with a mission to design their visual brand. I saw that their offering was highly technical and not easy for the non-tech-savvy to engage with. We suggested using character design and a visual identity that is both sophisticated and friendly to ease the process for users who might feel intimidated by overly technical instructions. In the end we created a memorable, vibrant world with a cast of characters that both educates and welcomes HandyCheck's users into their process.