Contra post
For this Dex video, my goal was to make a complex AI workflow feel instantly understandable.
Instead of leading with features, I led with a feeling: the messiness of manual work.
Then I designed the video around one transformation—showing how a scattered browser session becomes a clear, guided workflow.
A few decisions that shaped the final cut:
I built the storyboard around a single before-and-after idea
I cut anything that explained the tool without advancing the story
I used motion to direct attention: where to look, when to pause, and when to move forward
I simplified the interface moments so viewers could follow the logic without reading everything
I treated pacing as part of the explanation—slower where the idea needed to land, faster where momentum mattered
The result is a video that explains the product through visual storytelling rather than a list of capabilities.
1 like · 0 views · Oct 15, 2026
Watched the product videos of 5 popular SaaS companies this morning. Only 1 showed the actual product in the first 10 seconds The other 4?? Stock footage o…
