Market School

"The Market School will serve as a forum for the next generation of food systems thinkers, advocates, practitioners, and supporters... it will grow organically and lead to the production of focused and engaging public events, rekindling the spirit of New Amsterdam Market." The approach to the Market School identity design centers on creating a visual system that balances educational authority with market authenticity. Through collaborative exploration with the client, we developed an identity that addresses different aspects of the school's identity while maintaining practical application across digital and physical touchpoints.