Symbolon AI: AI Consulting Without the Hype by Abdul RafaySymbolon AI: AI Consulting Without the Hype by Abdul Rafay
Built with Framer

Symbolon AI: AI Consulting Without the Hype

Abdul Rafay

Abdul Rafay

Verified

Symbolon : AI Consulting Without the Hype

I almost didn’t take this project.
Symbolon is an Australian AI consulting firm working with enterprise partners including Google, Microsoft, NVIDIA, AWS, and OpenAI. But its online presence felt years behind the level the company was operating at.
I looked at the old website and saw a company doing serious work with a digital presence that wasn’t carrying its weight. The website needed to build enterprise trust before a conversation ever reached the sales team.

Problem

The old site had weak hierarchy, typography without a distinct point of view, and spacing that felt accidental. It didn’t give business decision-makers the clarity or confidence they needed.
Old website - Symbolon
Old website - Symbolon

Solution

We started by dissecting the existing website in Figma, not to copy it, but to map what was broken before designing anything new.
From there, we rebuilt the design system from scratch: a new typography system, spacing rules, and UI elements shaped around one goal, enterprise trust. The direction stayed clean and professional, while still feeling current enough for an AI consultancy.
The design went through multiple iterations until the visual language felt inevitable. It needed to communicate a serious company without falling into the familiar dark-gradient, futuristic-AI template.
Figma redesign - Symbolon
Figma redesign - Symbolon

Bringing It to Life

I then developed the site in Framer, using smooth scroll animation, fluid interactions, and small movements that guide attention without competing with the message.
Framer Project - Symbolon
Framer Project - Symbolon
The result is a website that feels clean, premium, and authoritative. The goal was simple:

Make the company feel as serious online as it is in the work it does.

Hero - Symbolon
Hero - Symbolon
Services - Symbolon
Services - Symbolon

Result

The client said the new site finally looked like the company they actually are.
Marketing landing Page Hero - Symbolon
Marketing landing Page Hero - Symbolon
Within 60 days of launch, the project reported a 75% lift in visibility and an 67% increase in enquiries. Symbolon now has a digital presence designed to build trust before a sales call begins. A good collaboration with TA solutions on this one.
CTA and Footer - Symbolon
CTA and Footer - Symbolon
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What the client had to say

Took Symbolon to a next level, and actually understood what the brand needs. I couldn’t be happier with the result. He knows his stuff, really enjoyed working with him and would highly recommend him to anyone looking for a website redesign!

A.Ayubi Saluman, Ayubi Tech

Sep 10, 2026, Client

Posted Aug 25, 2026

A complete website rebuild for an Australian enterprise AI consultancy. 75% higher visibility and 65% more enquiries within 60 days.

Likes

3

Views

6

Timeline

Sep 10, 2026 - Sep 10, 2026

Clients

Ayubi Tech