Cringe Social - Social Media Management | Full Website Creation

Overview 🔎

Cringe Social is a newly started business that helps you curate authentic content personalized to your business goals and for your community.

This project caught my attention with the request for an unconventional Homepage icon menu. Given the inspiration website and initial guidelines, I immediately started brainstorming a way that would achieve a similar effect.

Problem statement 🤝

Concerning brand awareness and presence, a website is usually one of the first places users go to check their potential service providers or partners. On a website, you get the summary and introduction of a business and decide if this is someone you can trust. The goal of our collaboration was to create a starter version of Cringe Social’s portfolio and present the creativity and vibe of their business.

Process 🛣

When I got the initial question of whether the mentioned icon menu interaction is possible to create using Wix, I honestly got excited and inspired. Therefore I immediately opened the platform and started testing a way to assemble such a minimalistic and fun menu. I opened Wix content manager and began searching for different icons and available illustrations when it struck me that I had recently bought an iPad and could try it myself. The feel of creating something from scratch is fantastic, and that’s the reason why it was such a pleasure for me to get my pencil and start experimenting. Using the reference website as a direction, I started creating simple icons corresponding to the names of the website pages. Then I sent the demo to my client with an explanation of icons and their versions during the hover effect - either a change of detail or a modification of background, outline colour. After refining the details of the desired layout, the designing and SEO optimisation started.

Results 🎁

Soon after the delivery, the summer travelling got a bit in between our communication and caused a slight delay in the feedback. Nonetheless, my client and I were pleased with the results and the project was left in the next phase - content update and service packaging. We have achieved a cohesive website design of what my client had in mind and what I can provide her with as my help. One of the lessons learned during this project is that sometimes the work can be really and only intriguing and easy-going without pressure or stress. This kind of cooperation I am looking forward to having.