As part of my bachelor thesis, I studied web editorials as a format that brings storytelling and interactivity to digital publishing, using the web as a canvas. This project resulted in the creation of my own editorial: a web zine that encourages creatives to reclaim their space on the internet by creating their own digital home.
The goals
— Attractive design that sparks interest in readers
— Create an immersive reading experience
— Make the content memorable and inspiring
— Use interactions to engage the readers
— Use storytelling to communicate the message
Visual direction
I started the project with a visual direction that would balance a digital aesthetic with human, imperfect traits. Pixel icons, monochromatic edited images, pixelated hand-drawn illustrations, internet-reminiscent colors paired with natural tones, computer-inspired details…
Process and use of visual storytelling
The project started with rough sketches and static wireframes, together with the creation of illustrations and editing of images.
The website truly came to life in the development phase, where navigation, animations and interactions were added. Here is where the use of storytelling really makes the website shine. Through scroll-based animations and playful interactions, both connected to the message, the website becomes dynamic and makes reading more engaging and immersive.
Results
The outcome is a web editorial that blends design, storytelling and a personal interest, doubling as an exploration of personal expression through design and the future of digital publishing.
The website itself uses design to complement the text and transmit its message, resulting in a resource to discover, come back to and even find community. Scrolling and reading through the site is smooth, immersive and inspiring.
The design and overall project shows that merging web, editorial and storytelling can create more meaningful and memorable reading experiences.