Email 1
Subject line: Wake the glove up!
Preview text: Here is when it hit me...
“Moher, what kind of glove are you rockin’ these days?”
I was asked this perfectly valid (yet concerning) question whilst on a buddies’ golf trip in the fall of 2019.
Stepping up to the daunting tee shot at the 230-yard par-3 seventh hole at Dormie Club in North Carolina, I took a quick glance at my hand and the glove staring back at me just made me sad.
I couldn’t tell you where or when I bought that glove, it clearly didn’t fit me, and it was really worn out. It was not a good look.
Luckily, this subtle poke actually woke up my golf glove game.
After 18 months of research, I’ve set up Red Rooster Golf Gloves to provide the quality gloves that passionate golfers of all ages and backgrounds deserve.
I’ll tell you more about our mission, how our gloves are made and how they can elevate your game in the next few emails.
CTA: Stay tuned!
Email 2
Subject line: Let’s wake the game up
Preview: A message from a golfer dad
Call me biased but golf is the greatest game in the world!
But just how can we convince the kids???
When I first enrolled my two daughters in the golf camp, we soon realised that gloves for their age group (6 - 8 years of age) were pretty hard to find. The pro shop in my local club had none in stock and neither did a local retailer.
In the end, I found suitable gloves online, but it took me weeks!
As a golfer dad, I felt let down. I was hoping to get the girls excited about the game and wanted us all to have the same ‘uniform’. Without the gloves, their gear was incomplete and it did not feel like I was giving them a proper welcome.
So, I came up with a solution:
Play-it-Forward: A golf glove purchased = a golf glove donated.
For every purchase of a Red Rooster Cabretta leather glove as part of our crowdfunding campaign, we’ll donate a golf glove to either your local club or an organisation that introduces young people to the game.
CTA: Become a supporter
Email 3
Subject: Are you still paying a premium for your golf gloves?
Preview text: S.T.O.P
A massive price tag = the best quality?
W.R.O.N.G.
As those who see behind the scenes of the broken supply chain in the golf industry, we know where most high-end brands are made. In many cases it is the same factory.
And yet, as a consumer, you unknowingly keep paying different steep prices.
That just doesn’t make sense!
Red Rooster is here to throw a lifeline to all enthusiastic golfers who want to stop paying for the logo and invest in well-made gloves instead.
We use the same companies that supply the big guys do, selling directly to the consumer.
Unlike them, however, we run a more viable subscription model which enables us to pass on the savings to you.
To celebrate our upcoming launch, we decided to organise a couple of fun contests to give you a chance to win a one-year subscription!
CTA: Learn more
