Evtix

Evtix is a technology platform dedicated to event management and innovation, seeking a strong brand identity to stand out in a highly competitive market. Santa Branding's challenge was to craft a narrative and visual identity that communicated trust, innovation, and empathy, appealing to both event organizers and participants.

Based on Santa Branding's methodology, the project followed three phases: immersion, shaping, and bringing to life. The result was a brand that reflects Evtix's soul and establishes a direct connection with its target audience. The main solutions developed include:

Connection, Innovation, and Transformation Evtix was positioned as more than just an event management platform—it became a facilitator of meaningful connections. The concept “Connecting People, Innovating Experiences, Transforming Events” summarizes the brand’s goal of not only managing events but also creating memorable experiences.

Focus on People, Technology, and Diversity The brand’s communication strategy was built around three main pillars:

A focus on people, offering solutions that enhance the participant experience.

A focus on technology, ensuring innovative tools for event organizers.

A focus on diversity, providing flexible solutions to meet a wide variety of event needs.

Modern and Technological Visual Identity The new visual identity reflects a balance between organic and technological elements, featuring gradients that evoke movement and flexibility. The logo—featuring “ev” in a fluid form and “tix” in a monospaced font—communicates the union of creativity and precision, reinforcing the brand’s commitment to innovation.