The Loca Homes project was an ambitious redesign of the brand’s visual identity and digital presence, aimed at encapsulating the essence of unique vacation experiences offered through their service. The project involved creating a custom website that not only redefined the visual brand but also integrated crucial functionality for a seamless user experience. I developed a custom, responsive website that beautifully presents rental properties with a user-friendly interface that encourages exploration and interaction. One of the key features of this new website is the direct booking integration, which allows users to easily view availability and book properties directly through the site. This integration was carefully designed to ensure a smooth transactional experience, supporting increased bookings and customer satisfaction. The website also features high-quality imagery and a cohesive color palette that reflects the vibrancy and diversity of locations offered by Loca Homes, making the site not just functional but also visually appealing. This project was a comprehensive effort to elevate the Loca Homes brand, making it a standout in the competitive vacation rental market.