Born as a 360º branding project for my course at BAU Barcelona, I built Tag Along from the ground up: strategy, purpose, visuals, and vibe. It is the social fitness app for people who want to move, but struggle with motivation. The idea? Make movement social, playful and low-pressure. From padel to yoga to just a walk, Tag Along connects you with friends and it’s not about performance and not about showing off, just showing up.