HotBox Subscription Box
Tay Taylor
HotBox was created to be a subscription box company that supports hot sauce lovers. The brand promotes small businesses to be discovered by those who want to broaden their sizzling taste buds with different sauces. There is also a signature sauce as well created for the brand. (As shown in the image above.)
The image above displays what products the brand promotes and the signature sauce (held in hand).
Visual Identity
A visual identity is created to show the visual elements of the brand, company, or product. Having an identity is a key part of a brand's visual representation of how the customer would see your brand. This includes elements such as a logo, color scheme, typography, graphics, photography, and physical brand assets.
Shown in the image above is the visual identity of the brand. This is how the brand wants its customers to see them.
Services for Visual Identity
Logo design
Color palette (color codes included)
Typography
Graphics
This service is different from the Branding Guide service as it only contains the core visual necessities of the brand. The Branding Guide service is an outline of how your brand should be presented across different platforms while still maintaining a consistent visual identity. Using a Branding Guide helps others understand how your brand should be represented which is an overall key of helping the brand market to its audience.
Services for Branding Guide
Brand's Story/ Mission
Brand Personality & Values
Vision of the Brand
Marketing
Logo Design
Typography Specifications
Color Palette (color codes included)
Graphics
Packaging Design
Placement Guidance
Do & Dont's
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Posted Jun 21, 2024
Brand design and merchandise concept for a sauce subscription service.
