This project is a comprehensive redesign concept for the Mercedes-Benz website, aimed at elevating the online customer journey. The primary challenge was to translate the sophistication and performance of the Mercedes-Benz brand into a digital platform that is both visually stunning and highly functional.

My Process & Solution: I conducted an analysis of the luxury automotive digital landscape to inform a user-centric design strategy. My solution involved creating a clean, modern interface with a sophisticated dark theme, which allows the high-fidelity vehicle photography to take center stage.

Intuitive Navigation: Streamlining the menu and user flow to make discovering vehicle ranges like the A-Class and CLA effortless.

Lead Generation: Strategically placing clear calls-to-action, such as "Book a Test Drive," to improve conversion rates.

Responsive Design: Design: Ensuring a seamless and premium experience, whether the user is on a desktop, tablet, or mobile device.

Tools & Technologies: The entire user interface and prototype were crafted in Figma. Final presentation mockups and image assets were refined using Adobe Photoshop.