Formerly on Wordpress, the Iconosquare teams wanted to regain control over their site, while also speeding up the page construction process, which was too tedious and costly on Wordpress.

The site's ambitions were to be highly animated, based on a new graphic identity made up of PNG elements. A great deal of thought had to go into the animations (lotties or Webflow interaction) to optimize the weight of the elements as much as possible, and therefore the site's performance during loading.