The client needed an e-commerce website to streamline luxury perfume sales. The core goal was full automation: managing product selection, shipping, and online payment. The system needed to instantly notify the client (via CRM/Telegram) and track revenue. The design strictly followed the existing logo color palette and corporate style.
UX Strategy and Solution
My process began with competitive analysis and sitemap creation. The design focused on user efficiency:
Immediate Clarity: The first screen clearly defines the store's focus with a large header.
Product Discovery: A specialized search bar with an alphabetical filter was developed for the large catalog (70–80 items).
Optimal Browsing: The catalog includes robust filters and clear pagination. Each product features "Add to Cart," "Favorites," and a pop-up for detailed view.
Clarity on Specifics: A dedicated block clarifies the different perfume volumes (decanting) to ensure precise purchasing.
Design and Outcome:
The visual theme uses an elegant font, reflecting the luxury beauty aesthetic. The final product is a visually stunning, high-functioning e-commerce platform ready to automate sales and support the client's business growth.