I was tasked with conceptualising and putting together an image and branding for a DeFi project, only given a few pointers and jot points of what the team required. We had an initial consultation call of which I garnered a good understanding as to what they were going for and then got to work.

Starting with the logo, I went with something simple, yet striking given the name of the project - Unison, I envisioned hands or arms leading into the centre and raising up with a futuristic and cryptography token look. The end result was a combination of some neat AI generating work combined with vectorising and then continuing the work in Figma and Photoshop, colours were also chosen to give a soft and easy look.

Also included was various promo images:

Overall, this project was enjoyable to work on and most importantly the work converted, allowing the project to perform very well, and garner some strong interest.