Leading persuasion

I worked with Booking’s only persuasion team between 2017 and 2020. An outdated culture of fast wins above coordinated strategy led to a mountain of design debt to scale, and I joined the team right at the beginning of this effort. https://media.journoportfolio.com/users/268400/uploads/144bf1bc-85ec-4596-956b-f32617912c44.pdf