Squid Game Merchandise Store Homepage Design

Design an immersive and conversion-focused homepage for a fictional Squid Game merchandise store. The goal was to capture the visual intensity of the series while creating a seamless and shoppable experience.

I explored how to blend strong cinematic visuals with a clear e-commerce structure. Here’s how I broke it down:

Hero Section: A bold, full-screen visual sets the tone with characters from the show, paired with a strong CTA: "Survival Starts With Style". The pink button contrasts against the dark background to guide the user's focus.

Categories Preview: I created visual category cards (Apparel, Accessories, Collectibles) that are immediately scannable and interactive, using icons and imagery that mirror the Squid Game aesthetic.

Best Seller Section: Highlighting popular items with neon-accented backgrounds to draw the eye. The layout is grid-based for clarity and mobile-friendly. Each item has a clear price and title to encourage clicks.

Color & Theme: I used a dark theme to reflect the eerie tone of the show, accented with pink and green — the signature Squid Game colors — to enhance recognition and mood.

Strong visual storytelling to emotionally connect fans with the products

Clear UI hierarchy to support browsing and decision-making

Creating a layout that's easy to expand into a full e-commerce site

Ensuring that users can explore and buy within 3 clicks or less