Marketing & Communication for Web3 event & media

WEB32 - Leading Belgian Web3 Movement

My role in this project is leading and streamlining all marketing and communication, ranging from the digital content strategy & content creation, collabs with partners and PR to social media management, email marketing and community management - all while navigating the journey from Web2 to Web3.



Realisations

• From scratch to physical event in 2 months, welcoming 400+ attendees (2022)
• Media & content creation: LinkedIn | insights
• Second live event in September '23
• Define angles for press & UGC
• Building mutually beneficial communication actions with partners



Content examples

• Press release
• Articles
• AI image ideation
• Memes
• GIF
• Community highlight