Marketing & Communication for Web3 event & media
Pia Ynez
WEB32 - Leading Belgian Web3 Movement
My role in this project is leading and streamlining all marketing and communication, ranging from the digital content strategy & content creation, collabs with partners and PR to social media management, email marketing and community management - all while navigating the journey from Web2 to Web3.
Realisations
From scratch to physical event in 2 months, welcoming 400+ attendees (2022)
Second live event in September '23
Define angles for press & UGC
Building mutually beneficial communication actions with partners
Content examples
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Posted Sep 21, 2023
Digital content strategy - navigating from Web2 to Web3.
