Luxe Skin Co. — Premium Skincare E-commerce
A full e-commerce website for a luxury skincare brand targeting high-income women aged 28–45. Designed with a dark, editorial aesthetic to position the brand in the premium tier — competing visually with brands 10x their size.
Result: 340% increase in average session duration
Webflow CMS + Stripe integration + 47 product pages
Core Web Vitals score: 97/100
Luxe Skin Co. came to me with a quality product and a website that looked like it was built in 2015. The brief was simple: make it look like it belongs next to La Mer and Tatcha. I built a full Webflow e-commerce site with a dark editorial aesthetic, custom animations, and a CMS that the founder can update herself. SEO architecture was built in from day one — within 90 days, 12 target keywords hit page 1. The redesign drove a 2.1x increase in conversion rate within the first 60 days.
0 likes · 0 views · May 5, 2026
Luxe Skin Co. — Premium Skincare E-commerce A full e-commerce website for a luxury skincare brand targeting high-income women aged 28–45. Designed with a dar...
