MoonFit - Web3 & NFT Lifestyle App

Lily Pham

Graphic Designer
SEO Writer
Social Media Manager
Figma
Firebase
Merchize
MoonFit is a Web3 Cross-chain Fitness App that promotes active living by rewarding users anytime they burn calories through physical activities.

Key Responsibilities:

Curate and manage the development of content strategy in MoonFit's social channels, with a focus on Twitter and Instagram; publish articles on Medium about weekly recaps and primary app features.
Monitor and report on content and social campaign performance, continually enhancing strategies to increase Daily Active Users (DAU) within the app.
Working closely with Business Development to respond to users' comments and direct messages across all platforms, fostering an interactive and supportive MoonFit community.
Create visually appealing graphic designs and edit short social videos for enriching articles and improving in-app UX/UI.
Collaborate with event organizers, devising creative POSM products for blockchain events of up to 300 - 500 attendees.

Achievements:

Grow social media presence with 20,000+ organic Twitter followers with a monthly reach of +150,000 impressions, 2,000 Telegram users, and 2,500 Instagram followers within four months of app launch.
Provide round-the-clock user support in collaboration with the Business Development team.
Contribute to the rapid sale of 500 NFTs in under 30 minutes and 1,500 NFTs in 2 days. This success garnered support from the Moonbeam Ecosystem, setting us apart in the field.
Consistently meet personal project OKRs with an average score of 90% over four consecutive months.
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