GoldenHour - Custom CRM
Uzair Mehmood
GoldenHour - Custom CRM
Tailored Customer Relationship Management (CRM) solution designed to optimize lead, customer, and contact management. This project aimed to address unique business challenges and provide a personalized system for efficient campaign handling.
Client sought a dynamic CRM system equipped with a flexible form builder, enabling the creation of campaign-specific lead forms. The goal was to enhance communication with leads, customers, and contacts, with a particular emphasis on timely notifications for new leads. Additionally, seamless integration with MailChimp was a key requirement for effective campaign management.
Key Features
Dynamic Form Builder:
Customized form builder to meet the client's specific needs, allowing for the creation and modification of lead forms tailored to different campaigns.
Ensured that the system's dynamic nature facilitated easy template updates, providing the client with the adaptability required.
Lead, Customer, and Contact Management:
Developed a centralized platform tailored to the client's business for comprehensive management of leads, customers, and contacts.
Customizable templates were implemented to capture specific data points relevant to the client's industry and interactions.
Communication Features:
Integrated direct mailing functionality to enable seamless communication with leads, customers, and contacts.
Automated emails were configured for immediate notifications on new leads, aligning with the client's emphasis on timely responses.
Implemented MailChimp integration to enhance campaign management and email marketing capabilities.
Campaign Management:
Customized MailChimp integration to align with the client's unique campaign planning, execution, and tracking requirements.
Ensured real-time synchronization of CRM data with MailChimp for consistent communication across platforms.
Incorporated robust analytics and reporting features to offer insights tailored to the client's specific business goals.
User-Friendly Interface:
Designed an intuitive interface with the client's user base in mind, focusing on ease of use and efficiency for daily tasks and campaign management.
Technologies Used:
Back-End: Laravel (PHP and MySQL database)
Front-End: HTML, SCSS, Bootstrap, Laravel Blade, Vanilla JS
Third-Party Integration: MailChimp
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Posted Feb 13, 2024
GoldenHour is a Veterinary Telemedicine service provider. Their business required a custom CRM that could help them manage their leads and clients effectively.
