MACRO GOLF | 2006 Expression Engine CMS, E-commerce, Web Design

My Role: I was the sole Expression Engine website designer, developer, and graphic designer for the Macro Golf E-commerce website. I also designed all site elements, including typography, video and graphics, colors, and branding, to align with Macro Golf's vision and branding.

Project Description: Dr. Richard Ferris, an esteemed oral surgeon and longstanding client, has entrusted me with creating several websites, including one dedicated to his profession. In addition to his dental practice, Dr. Ferris has ventured into sports innovation, having invented a distinctive golf grip and putter. The website I developed for this product raised awareness and drove sales. It features a compelling video that I created and custom graphics tailored to enhance the product's appeal. Over the years, the site has undergone multiple revisions, each aimed at optimizing its performance and maximizing its impact. I built the website using Expression Engine and hand-coded sections using PHP, HTML, JavaScript, and CSS to ensure a tailored and efficient user experience.

Challenge: Create a dynamic e-commerce platform tailored to highlight the offerings of Macro Golf putters and grips. Develop a fresh brand identity that instantly resonates with the golfing community. Seamlessly incorporate a user-friendly customer portal, allowing easy access for order tracking. Provide pertinent technical details about the golf equipment without detracting from the streamlined shopping experience.

Solution: I utilized the Expression Engine Content Management System (CMS) to develop and launch the website. By constructing the site within the EE platform, I ensured there were no compromises in realizing Macro Golf's vision. Additionally, I created a dynamic video showcasing the Macro Golf grip and incorporated custom graphics to reinforce brand identity.

About the Expression Engine CMS: Expression Engine is a highly adaptable CMS, above and beyond WordPress, granting developers full autonomy over design, markup, and site architecture. With EE, there's no interference with my code or the client's vision, making it ideal for bespoke development. The developer meticulously customizes every aspect, from frontend aesthetics to backend functionality. By constructing a site within the EE platform, I can ensure there will be no compromises in realizing the client's vision.

Client: Dr. Richard Ferris

Date: 2013

• Website Development

• Website Design

• E-commerce

• Expression Engine CMS

• CSS3, HTML, PHP, and JavaScript

• Custom Graphics

• Video Creation

• Branding

• Site Optimization