The client's goal was to show both potential and existing users how easy it is to follow a personalized workout program at home, guided by a coach. The tone needed to be clear and premium.
I started by analyzing and recording the app's interface, then built a storyboard to map out the structure and visual flow, keeping it aligned with the app's branding.
For the animation itself, I combined bold typography animation, screen recordings of the app, and hand-animated recreations of the interface where I needed more control than a straight recording allowed.
Role & Contributions
Storyboarding
Asset design
UI/motion graphics animation
Audio integration
The video was produced in both English and French, allowing the client to reach both markets without a separate production process.
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Posted Jul 20, 2026
A demo video in French and in English guiding users through key features of a fitness app, showcasing its full functionality