McCANN VALUES CHALLENGE: Creative & Visual Direction, Product Design and Illus.

We relaunched our McCann Values: Be Generous; Have Integrity and Champion Bravery. I crafted the game products from scratch with utmost care and quality as if it were bought from a store or produced by aboard game brand. As part of the re-launch, all of the teams in the APAC region were invited to tell what these values mean to us and our office in a creative challenge, judged by Prasoon Joshi, Pat Baron, and Charles Cadell. After rounds of intense judging, they unanimously selected both entries from the Philippines in the #1 spot – The BIG Book and The BIG Breakout. Honors & Awards: Grand Prize for The BIG Breakout (2018) Grand Prize for The BIG Book (2018)