This project is part of

This project is part of a 4-video storytelling campaign designed to promote an AI course using a narrative-driven approach. Each piece represents a different “Materia” (Foundation, Communication, Creativity, Activation), creating a cohesive content system built for short-form platforms.

The focus of this work was to combine storytelling with high-retention editing techniques, including strong hooks, dynamic captions, precise pacing, and clean transitions.

All videos were edited using CapCut, leveraging advanced features such as caption design, timing control, and visual rhythm to optimize engagement and clarity.

This project is part of an evolving creative system designed to scale into full marketing campaigns and branded content systems.