Chaashni Chocolate is a new chocolate brand trying to make 100% slave-free chocolate by ethical farming practices. They export cacao beans from Ivory cost and offer transparent pricing so that farmers get their rightful profit. The manufacturing and packaging are done in Paak-Pattan, a small town in Pakistan. As a brand Chaashni follows the teachings about justice and fair trade of late Saint ‘Baba Fareed Ganj Shakkar’ a hero of Paak-Pattan. The chocolate packing incorporates the Saint’s poetry as a learning initiative so the consumers can add to their knowledge about the teachings of the long lost saint. Consumers can also scan the QR code on the package to track exactly where their chocolate came from to experience 'bean to bar' chocolate.
My role included coming up with brand identity from scratch along with packaging design.
2020
