Fashion designer to the world’s biggest celebrities, Peter Dundas launched his brand DUNDAS in 2017. Since then Dundas has become popularly acclaimed, dressing the likes of Beyoncé Knowles, Rihanna, Paris Hilton and so on.
I was comissioned to design a new identity for the Dundas Brand that would consider and maintain the existing logo, designed in 2017, but review and refresh everything else associated with it. The outcome was a refreshed identity with a contemporary yet luxury feel that included new typography, direction on the use of the brand's logo and panther icon, primary colours, and general art direction for digital presence. The suit of applications of the new identity includes web design, email design, image treatment, presentation decks, social media content, and campaign graphic directions.
