Renewal by Andersen 2020 Campaign

Renewal by Andersen wanted a complete revamp of their broadcast, online, and OTT commercials. We shot one years worth of content in one day of production. This was our first time using green screen camera tracking to place out "host" in a virtual environment, built in Blender and Unreal Engine.

All of the "wall" graphics were created in Adobe After Effects. This made it easy to swap content and still have everything tracked in 3D space to stick to the wall.

Instead of going full screen, we put B-Roll on the large "wall" to keep the audience within the virtual space.

Not only did we shoot one year's worth of content with our lovely host, we also captured testimonial interviews with three actual Renewal customers.