Selling web design to Polish SMB owners is a trust game — they've been burned before, and they need to believe you'll deliver before they'll even reply. web dobry! needed a landing page that felt as capable as the work it was selling.

Confident typography at headline scale does the authority work immediately, while a step-by-step process section dismantles the "what exactly am I paying for?" objection before it's even asked. A single green CTA, repeated exactly twice, keeps decision fatigue at zero — and the portfolio grid lets the output speak louder than any copy could.

Custom Figma illustrations carry the visual identity end-to-end — no stock, no AI filler. The 3D-feeling objects in the value section (a tactile green button, matte spheres, soft geometric shapes) make abstract promises like "conversion" and "growth" feel physical and real. The process collages — sticky notes, wireframe printouts, sketchbooks — do something smarter: they make the agency's invisible thinking visible, turning a four-step workflow into something a client can almost touch.

Personal project — designed and built to explore my own approach to agency positioning and conversion-focused landing pages for the Polish SMB market.