Inviting locals to attain brighter future with uplifting course

Lida Pixelida ✨

Web Designer
Webflow Developer
Adobe XD
Webflow
Webflow development + content planning + UX strategy + bilingual integration + brand identity extension + FS client first

THE CHALLENGE: Reach people in underserved communities with a seamless user experience

We heard from an organization offering free personal development courses for people from marginalized communities. The organization had a logo and some basic brand elements, but they needed help to refine their course offering, extract their key messages, and take their brand to a new level. They also needed to integrate their visual identity into a compelling online platform.

THE PIXELIDA SOLUTION: Strategic content development + a fresh, concise website

We analyzed the organization’s existing materials in order to better understand their unique value proposition and outline the steps they wanted users to move through when they visited the website. Collaborating closely with the project team, we helped plan and develop the content that would populate the new site. We then executed the site buildout, making effective use of whitespace and visual elements to improve readability and focus on essential information. The new website also included a calendar list and a system for collecting registrations. The organization’s visual identity integrates seamlessly with the new site, creating a simple and compelling experience for visitors.

THE RESULT:

Our client is beyond satisfied with the content planning and web development services we provided! Their new website has strong conversion rates and consistently reach their target capacity for registrations. It also commands credibility, truly reflects their unique offering, and resonates strongly with their target audience. The client appreciated the collaborative process and having access to our deep expertise and strategic recommendations.
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