This set design exercise focuses on Vitra’s iconic Shell Chair, recreated in 3D within minimal yet realistic and calming scenes. The chair becomes the central element, essential in shaping atmospheres of relaxation, lightness, and sound.

The objective of this project was to create a simple and versatile graphic illustration that effectively captures the essence of Florence, while remaining easily adaptable for different uses. By utilizing only five colors, I aimed to ensure clarity, simplicity, and flexibility in design. The illustrations, styled as intuitive icons, represent the key elements that embody Florence’s identity. The ultimate goal was to design fresh, modern, and engaging graphics suitable for souvenirs, evoking the city’s charm while offering a vibrant, minimalistic aesthetic.

The illustration set was designed as a collection of intuitive, easily recognizable icons that depict various symbols and landmarks associated with Florence. These elements were intentionally simplified to maintain flexibility in both positioning and color customization. The use of green, yellow, red, and blue created a playful, harmonious color palette that conveys a sense of joy and creativity. To further enhance the design’s applicability, I developed a seamless pattern resembling a checkerboard, composed of the illustrated icons. This pattern was applied to products such as tote bags and pouches, covering their entire surface. This approach transforms the souvenirs into vibrant and dynamic representations of Florence, making them not only memorable but also visually striking. The design is deeply rooted in the insights gained from research and surveys, which revealed that tourists often prefer souvenirs that strongly evoke the essence of Florence. These include traditional items or artifacts closely tied to the city’s culture and landmarks. By simplifying Florence’s iconic imagery into accessible, playful visuals, the illustrations aim to resonate with both those who have visited and those who aspire to experience the city.​​​​​​​

Anna Chiara Taliani

Mandragora

Accademia Italiana