Austin Martin x The Herd - Band Mascot Illustration Logo

This is a custom hand-drawn design for Austin Martin & The Herd! They are creating great country rock music with a modern twist and style that is hard to match and definitely needs to be witnessed. For this project, we wanted to have a bull in a country rock style as the main graphic. Once the initial sketches were created, we’ve taken the design further by refining the details, adding colors, and finalizing the whole concept. The design is to represent the band and is going to be used on merch as well.

For the purpose of being more flexible and have a wider range of use, we’ve created a secondary simplified logo version that is to be used on places that require the use of fewer details.