turise | branding and visual identity :: Behance

Turise – A Refillable Moisturizing Cream

Where thoughtful design meets sustainability and skincare innovation.

This project showcases the creation of Turise, a refillable moisturizing cream designed to enhance both functionality and user experience. From the industrial packaging to the branding design, every element was meticulously crafted to embody the brand’s vision of modern simplicity and sustainability.

The concept focuses on a refillable system—a durable outer shell with a replaceable cartridge. This approach not only minimizes waste but also creates a seamless way to enjoy the benefits of natural skincare.

Key highlights include:

• 7 Natural Ingredients: Each cartridge is inspired by a unique ingredient, offering targeted skincare benefits—aloe vera, pomegranate, citrus, lavender, coconut, shea butter, and honey.

• Minimalist Packaging Design: Clean, modern, and functional, with careful attention to proportions, typography, and a color-coded system to represent each ingredient.

• Holistic Approach: Every design aspect, from the structural design of the packaging to the branding and visual identity, was created to reflect elegance, practicality, and sustainability.

Turise is a skincare product designed for the modern user—combining innovative functionality with the simplicity and effectiveness of natural ingredients. Explore the project to see the journey of crafting this product, brought to life through animations, product renders, and branding visuals.