E-Bike Website

A startup specializing in electronic bikes at a relatively entry-level cost. They had a strong brand and website when they came to us, but were seeking a better user experience. The previous website had complex and confusing menus, which didn’t work well on mobile. The placement of messaging on the former site was also unclear. I improved the UX by creating clear, functional menus and simplifying the home page to easily direct customers to the information they required.