Spotify Growth Campaign for Jin

Artist: Jin

Genre: Pop / K-Pop

Platform: Spotify

Overview: I supported Jin in scaling his Spotify reach and building consistent listener growth through a targeted and results-driven streaming visibility strategy.

Before: 673 monthly listeners with limited organic traction.

After: 5.56M+ monthly listeners with strong engagement, playlist placements, and steady fan-driven streams.

Project Duration: Within 3-8 weeks of focused campaign activity.

Investment Range: Starting from $520

How I Achieved It:Optimized Artist Profile: Revamped his Spotify visuals, bio, and track metadata to ensure algorithmic friendliness and professional presentation.

Playlist Targeting & Outreach: Strategically pitched songs to independent and algorithmic playlists that matched his sound and audience profile.

Audience Retargeting: Used listener behavior insights to re-engage users who interacted with his previous releases, boosting repeat streams.

Collaborative Cross-Promotion: Partnered with related artists and fan pages to expand reach through shoutouts and repost campaigns.

Streaming Funnel Integration: Directed traffic from social platforms (Instagram, Threads, YouTube) to Spotify using engaging clips and pre-save links.

Engagement Triggers: Created strategic posting patterns and behind-the-scenes content that encouraged shares and saves, helping drive algorithmic boosts.

Performance Analytics: Continuously analyzed data (listener sources, saves, skips) to refine the campaign and double down on the most effective audiences.

Results:

The campaign helped Jin expand his audience from a small listener base to a global fan community with over 5 million monthly listeners, reinforcing his visibility and influence on Spotify.

BEFORE

AFTER