Meta ads manager
Piyush goel
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Posted Nov 9, 2024
Managed app install campaigns via Meta Ads, integrated with AppsFlyer for enhanced tracking and optimization of ad performance.
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Tarrakki
High-Impact Mobile App Install Campaigns with Meta Ads
For this project, I successfully executed Meta Ads campaigns focused on mobile app installs, achieving 6,809 app installs with a total ad spend of ₹303,673.87. By leveraging advanced audience targeting, CPC optimization, and ad creative testing, the campaigns delivered exceptional performance metrics, including:
Over 1.4 million reach and 2.8 million impressions
CPC reduced to ₹4.15 per action, enhancing cost efficiency
CTR improvements, increasing engagement rates
Scaled mobile app installs while maintaining a strong ROI
My strategic approach, which utilized Facebook Ads, Instagram Ads, conversion tracking, and optimization techniques, helped boost app downloads at lower costs, ensuring measurable growth and campaign success.
