Marketplace Campaign for Amazon, eBay, and B&Q for MowDirect

Overview: I managed the complete setup and integration of MowDirect's product catalog across Amazon, eBay, and B&Q marketplaces, leveraging Base.com for streamlined operations. This project involved configuring seller accounts, optimizing product listings, and implementing dynamic inventory and pricing strategies to boost visibility and sales.

Configured seller accounts on Amazon, eBay, and B&Q, ensuring compliance with marketplace requirements.

Integrated Base.com as the central Product Information Management (PIM) system for seamless syncing of products, pricing, and inventory.

Optimized 100+ product listings with SEO-friendly titles, descriptions, and high-quality imagery tailored to each platform.

Mapped products to the appropriate categories across marketplaces to enhance search discoverability.

Established real-time inventory synchronization to prevent stock discrepancies.

Implemented dynamic pricing rules for competitive positioning on all platforms.

Configured shipping profiles to reflect accurate rates and delivery options for each marketplace.

Launched sponsored campaigns on Amazon and eBay, driving a significant increase in product visibility and conversions.

Delivered detailed performance reports and insights for future strategy refinement.

Provided training and documentation for MowDirect’s team to manage ongoing operations.

Base.com for PIM integration

Amazon Seller Central and eBay Seller Hub for account and campaign management

Excel and Base.com API for bulk product uploads

Google Sheets for performance tracking and reporting

This project is a testament to my expertise in setting up and managing multi-platform campaigns, ensuring businesses can maximize their reach and revenue.