Kajabi Website Design, User Journey

Kajabi Website Design, User Journey Optimization, Kajabi Course Creation and Setup

This project needed a course structure that could handle two pricing tiers (annual and lifetime) without confusing buyers on which to choose. I built the Kajabi course setup, checkout and payment flow across multiple plans, and the automation behind email capture for the seasonal discount campaign. The user journey was designed to move a visitor from "is this course for me" (through the clear audience-fit section) straight into checkout with minimal friction. Result: a self-serve enrollment flow that supports two price points and a recurring seasonal promotion without manual handling.