Customer Segmentation with Clustering

Jim Kyle

Jim Kyle Basco

Customer Segmentation with Clustering

Applied K-Means and DBSCAN clustering on customer data to identify behavioral patterns.
Enabled the marketing team to target high-value customers, increasing campaign response rates by 20%.
Delivered actionable insights via Tableau dashboards for business stakeholders.
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Posted Sep 11, 2025

Performed customer segmentation using clustering techniques.