Resetting an Early-Stage SaaS Product for Launch

Turning an uncertain product into a buildable plan An early-stage SaaS platform serving approximately 2,000 users across 30 customer offices needed clearer product direction and a more dependable path to launch. The challenge The product had meaningful traction, but priorities, scope, and delivery risks needed to be clarified before the team could move forward confidently. What I did • Defined the MVP and longer-term roadmap • Translated business goals into clear product requirements • Directed two developers and external design partners • Identified product and technical risks early • Aligned stakeholders around priorities and release decisions My role I served as the fractional product and technical lead, bridging business, product, design, and engineering. The result A focused MVP, clearer ownership, and a practical roadmap the team could execute without the founder having to manage the technical details day to day.