MAC Cosmetics × FKA | Made for the Feed

Creator-led social video for MAC Cosmetics, made while I was at FKA. The collection covers a Marvel Studios' Black Panther collection launch, a holiday gift unboxing, holiday trend tutorials and creator makeup looks. The goal was to make edits that feel native to the feed but are still clearly MAC. Every piece opens on the look, the product or the creator's reaction, gives packaging and textures their own beauty close-ups, and keeps text and callouts clear of the TikTok and Reels on-screen buttons. Across different creators, rooms and lighting, the finishing stays consistent so the work always looks like MAC. My role: motion design and video editing, including edit structure and rhythm, on-screen type and callouts, color and finishing, and 9:16 exports for each platform.