Sail Luna offers all-inclusive charter vacations in the Caribbean. Despite their success, they faced a problem: potential guests found it difficult to understand their pricing on their website. Additionally, they felt that their previous website design did not reflect the level of professionalism and experience they provided to their guests.
Our goal was to make it easier for website visitors to understand their pricing and offer, while also refreshing the visuals to create an elegant and inviting experience. To address the pricing issue, we created an easy-to-use menu on the rates page. Users can first select the number of guests, and then view the available packages based on the number of days. We also improved the mobile experience to ensure that potential guests can easily explore their packages and offerings, regardless of where they access the website from.
To enhance the visuals, we utilized the beautiful images they had and expanded the color palette to include various shades of blue. We chose a sans serif font for a more elegant feel, while incorporating a script font sparingly to maintain a friendly tone for their guests. Their website was developed using Webflow, allowing us to create custom sections and features tailored to their specific needs.
