The project was for a campaign by Oral-B iO x Romanian Design Week.

Task Objective

I was tasked with creating a detailed 3D animation for a large-scale campaign that Oral-B iO was working on in Romania. The animation featured a house being cleaned by an Oral-B toothbrush, with dynamic sparkles and intricate design elements enhancing the visual appeal.

The campaign was aimed at creatively highlighting oral care in connection to clean and healthy living spaces. The goal was to capture the audience's attention with a visually engaging animation that tied Oral-B’s product to cleanliness and design, aligning with the campaign’s theme.

Approach

The client envisioned an animation where a house would be cleaned by an Oral-B toothbrush, representing the product’s precision and effectiveness. I took this concept and built a detailed 3D scene using Spline, ensuring every element—from the intricate architecture of the house to the dynamic sparkle effects—was visually captivating.

I also incorporated smooth motion design to highlight the toothbrush’s cleaning action. After designing the assets, I optimized the animation for web performance and integrated it seamlessly into the hero section of their website, creating an immersive and interactive experience that aligned with the campaign's creative direction. This interactive feature enhanced the visual storytelling and encouraged deeper engagement from the audience.

Results

The project was a resounding success, with the 3D animation seamlessly integrated into the campaign's website. The interactive visual elevated the overall user experience and added a creative layer to the campaign’s online messaging. The client was highly satisfied with the final result, praising the animation for its attention to detail and its role in enhancing the campaign’s impact.

The animation helped capture the audience’s attention and added a modern, dynamic element to the Oral-B iO x Romanian Design Week collaboration.

Live Website