1. Research and Ideation Each blog began with a focus on understanding the target audience—businesses seeking to hire freelancers and individuals building freelance careers. Using Graphite, I identified trending keywords and topics, ensuring the blogs were SEO-optimized and relevant to Contra’s mission of empowering freelancers.

2. Content Strategy Development I developed detailed outlines tailored to the selected keywords, ensuring the content addressed audience pain points and provided actionable advice. Each blog was structured to align with Contra’s tone and messaging, with a clear focus on showcasing the platform’s unique value proposition.

3. Writing and Editing I crafted each blog to be conversational, informative, and engaging. The content emphasized actionable takeaways, whether for businesses hiring freelancers or freelancers growing their careers. I ensured the tone was approachable while remaining professional, capturing Contra’s voice and ethos.

4. Design Collaboration To elevate the blog content visually, I used Figma to collaborate on the design. This included creating layouts for featured images, CTAs, and other visual elements that complemented the written content. The goal was to ensure the blogs were not just readable but visually compelling and aligned with Contra’s branding.

5. Delivering Polished Content The final deliverables were SEO-driven, well-researched blogs with clean, visually appealing layouts designed to capture and hold the reader’s attention. Each blog was equipped with strong CTAs that seamlessly integrated Contra’s offerings, ensuring a clear path for audience engagement.