This project involved a complete migration of Annelise’s website to Kajabi — not just a technical transfer, but a strategic redesign. The goal was to preserve her established brand identity while elevating it with a refined, modern, and feminine aesthetic that better reflects her authority and warmth as a speaking coach.
Beyond design, the focus was on creating a seamless user journey — ensuring clarity in her offers, intuitive navigation, and a structure that supports both conversions and future scalability. Every page was thoughtfully rebuilt inside Kajabi to align design with functionality, from layout and messaging flow to backend organization.
Annelise entrusted me with full creative direction, allowing for a cohesive and beautifully executed result that blends strategy with strong visual storytelling.
We’ve continued working together since 2022, supporting the ongoing growth and evolution of her platform.
Annelise entrusted me with full creative direction, allowing for a cohesive and beautifully executed result that blends strategy with strong visual storytelling