For years, Rituals has invited its customers to take small moments to focus on their wellbeing, to not live life on autopilot. Modern wellbeing, however, has evolved into so much more. Today it is not just about body and mind, but about aligning to our soul - our authentic selves. The Art of Soulful Living takes a holistic approach, a compass that will guide you on a journey of ultimate wellbeing to find true balance.

Rituals wanted to increase their brand awareness in the Italian market and asked us to create engaging experiences for their Christmas campaign 2024. Our goal was to boost store footfall, increase customer engagement, and drive sales.