Pouts UK | Scroll-Stopping UGC Video Campaign

Pouts UK wanted skincare content that felt less like an ad and more like something you would naturally stop for in your feed. I developed two complementary creative directions. The first was a minimal, aesthetic teaser built around curiosity and product desirability. The second took a softer lifestyle approach, weaving the product into a relaxed “Day in My Life” morning routine. Together, the videos moved from “What is this?” to “I can see this in my routine.”

The main creative challenge was balancing brand polish with UGC authenticity. Too polished and the content would feel like traditional advertising; too casual and the skincare product could lose its premium appeal.

Each video also needed to work as a standalone piece while serving a different purpose: one creating intrigue, the other building relatability and product consideration.

Concept development and scripting for two distinct UGC videos

A clean, aesthetic product teaser built around curiosity

A lifestyle-led “Day in My Life” soft-sell

Original filming with product-focused and everyday lifestyle shots

Vertical editing, transitions, captions, and trend-aware audio

Social-first pacing tailored for TikTok and Instagram Reels

Flexible creative suitable for organic publishing, reposting, and paid social use

The campaign gave Pouts UK two different ways to introduce the same product: desire through aesthetics and trust through everyday use. Instead of forcing a hard sell, the creative positioned the product naturally within social behavior and skincare routines, helping strengthen brand relatability, engagement, and reusable content potential across organic and paid channels.