Built with Lummi
Global Publisher AI Image Generation Prompt Template
Shaun Duval
Global Publisher AI Image Generation Prompt Template
Client Profile: Meridian Media Group
Publisher type: Global digital media company with 12 content verticals Focus verticals: Travel, Food, Technology, Lifestyle Content volume: 3,500+ unique images quarterly Audience reach: 18-45 year old digital content consumers Key challenges: Production costs, output capacity, audience engagement Integration needs: CMS and DAM system workflow automation
Visual Identity Goals
Create unique visual assets at scale across multiple content verticals
Establish distinct visual languages for each content category
Reduce reliance on generic stock photography
Increase reader engagement through custom visual storytelling
Support rapid content production and refreshes
Maintain brand consistency while allowing vertical-specific expression
Enable automated seasonal content updates
Prompt Architecture Foundation
Core Platform Parameters
Engine Settings: Lummi AI with advanced prompt engineering Resolution: 4K standard with adaptable ratios for multi-platform use Style Consistency: Vertical-specific visual language maintained through prompt architecture Quality Standard: Publication-ready imagery requiring minimal post-processing Output Volume: Scalable from 50-500 images per vertical monthly
Core Visual Style by Vertical
Travel Vertical
CopyStyle: Immersive travel photography with authentic, journalistic quality Lighting: Golden hour warmth for landscapes, natural lighting for interiors Color palette: Tropical Skies (#155D66), White Chalk (#F6F4F1), Olive Martini (#CED2AB) Composition: Wide establishing shots with compelling focal points Mood: Aspirational yet authentic, discoverable rather than promotional Camera: Travel photography style, wide-angle lens (16-35mm equivalent)
Food Vertical
CopyStyle: Elevated food photography with editorial quality styling Lighting: Soft, directional lighting with gentle shadows Color palette: Olive Martini (#CED2AB), Pinkadelic (#CB5C5B), White Chalk (#F6F4F1) Composition: 45° overhead and eye-level perspectives with shallow depth of field Mood: Appetizing, attainable, seasonal freshness Camera: Food photography setup, 50-100mm lens with macro capabilities
Technology Vertical
CopyStyle: Clean, minimal tech photography with professional studio quality Lighting: Even, high-key lighting with subtle gradients Color palette: Firmament Blue (#11353F), White Chalk (#F6F4F1), Tropical Skies (#155D66) Composition: Product-focused with intentional negative space Mood: Innovative, precise, forward-thinking Camera: Product photography setup, 24-70mm lens with perfect clarity
Lifestyle Vertical
CopyStyle: Editorial lifestyle photography with authentic human moments Lighting: Natural, ambient lighting with environmental integration Color palette: Pinkadelic (#CB5C5B), White Chalk (#F6F4F1), Vistoris Lake (#5C2C45) Composition: Environmental context with human-centered framing Mood: Relatable, aspirational yet achievable Camera: Lifestyle photography style, 35-85mm lens range
Vertical-Specific Prompt Templates
Travel Article Hero Template
Travel Supporting Image Template
Food Recipe Hero Template
Food Ingredient Spotlight Template
Technology Product Review Template
Technology Concept Template
Lifestyle How-To Template
Lifestyle Trend Template
Multi-Platform Adaptation Templates
Social Media Optimization
Email Newsletter Format
Video Thumbnail Conversion
Quality Control Guidelines
Verify brand and vertical-specific color palette accuracy
Ensure visual consistency within content series
Validate technical specifications match platform requirements
Confirm appropriate cultural representation and sensitivity
Check for potential copyright/trademark issues in generated imagery
Assess emotional alignment with content goals
Verify proper composition for specified platforms
Ensure diversity and inclusion across human representation
Validate text integration spaces where applicable
Image Collection Categories by Vertical
Travel Vertical
Destination Features
Landmark highlights (5-8 per destination)
Natural landscapes (5-7 per region)
Cultural experiences (4-6 per location)
Architectural details (3-5 per location)
Transportation elements (3-4 per region)
Experiential Categories
Accommodation options (4-6 per type)
Dining experiences (5-7 per region)
Adventure activities (4-6 per category)
Relaxation opportunities (3-5 per type)
Local interaction (4-6 per cultural region)
Seasonal Considerations
Weather variations (2-3 per season)
Seasonal events (3-4 per season)
Holiday experiences (2-3 per major holiday)
Off-season highlights (3-4 per destination)
Platform-Specific Adaptations
Hero banners (2-3 per destination)
Gallery collections (10-15 per destination)
Social media formats (5-7 per platform)
Email feature images (2-3 per campaign)
Video thumbnails (2-3 per video content)
Food Vertical
Recipe Categories
Hero final dishes (1 per recipe)
Preparation steps (3-5 per complex recipe)
Ingredient spotlights (2-4 per recipe)
Serving suggestions (2-3 per dish)
Technique demonstrations (2-3 per specialty technique)
Culinary Themes
Seasonal ingredients (5-7 per season)
International cuisine (6-8 per region)
Dietary focus (4-6 per category)
Cooking methods (3-5 per technique)
Entertaining concepts (5-7 per occasion)
Food Trend Coverage
Emerging ingredients (3-5 per trend report)
Plating innovations (3-5 per style guide)
Kitchen technology (2-4 per category)
Chef-inspired techniques (3-5 per feature)
Consumer behavior shifts (3-5 per trend)
Platform-Specific Adaptations
Recipe cards (1 per recipe)
Step-by-step galleries (full sequence per recipe)
Social sharing optimized (3-5 per recipe)
Newsletter features (1-2 per campaign)
Video thumbnails (1 per video content)
Technology & Lifestyle Verticals
(Similar detailed breakdowns would be included)
Implementation Timeline
Week 1-2: Foundation Building
Brand analysis across all verticals
Visual language development per category
Technical integration assessment
Initial prompt architecture development
Test image generation and calibration
Week 3-4: Primary Content Vertical Launch
Travel and Food vertical full implementation
Initial batch production (500+ images)
CMS integration refinement
Quality control process implementation
Team training on workflow systems
Week 5-6: Secondary Vertical Expansion
Technology and Lifestyle vertical launch
Cross-vertical consistency verification
Advanced prompt technique implementation
Performance dashboard activation
Workflow automation completion
Week 7-8: Full Ecosystem Activation
Remaining vertical implementation
Content calendar integration
Seasonal update automation setup
Analytics integration for performance tracking
Complete team training and documentation
Ongoing Monthly: Optimization & Growth
Performance review and prompt refinement
New content type expansion
Seasonal content refreshes
Strategy sessions with vertical leaders
System enhancement based on metrics
Delivery Specifications
Image resolution: Primary 3840x2160 (4K) masters
Format variations: JPG for web, PNG with transparency where needed
Integration method: Direct DAM system API integration
Metadata: Automated tagging by content vertical and category
Organization: CMS-integrated folder structure with versioning
Documentation: Comprehensive style guides and prompt libraries
Training: Complete system materials and recorded sessions
Success Metrics Dashboard
Production volume vs. targets (daily/weekly/monthly)
Cost savings compared to traditional methods
Reader engagement metrics (time on page, scroll depth)
Click-through rates on featured images
Social sharing statistics on visual content
Team efficiency improvements
Cross-platform performance comparisons
Seasonal content effectiveness
A/B testing results comparing AI vs. stock photography
Engaging zero-waste kitchen techniques that illustrate sustainable living, featuring creative food storage solutions. Professional digital media style with vibrant lighting creating scroll-stopping impact. Square composition highlighting practical tips while maintaining brand consistency. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Stunning ancient temples of Angkor Wat in Cambodia, featuring moss-covered stone ruins. Professional travel photography with golden hour lighting creating wanderlust. Wide panoramic composition highlighting intricate carvings while maintaining cultural authenticity. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Romantic riverwalk cafe scene with couples dining at bronze sand (#E6BE9C) tables, string lights creating vanilla latte (#F9F6F4) warm glow, oarsman blue (#648D95) river with light reflections, bruised burgundy (#5B4148) outdoor sofas, and mesa red (#92555B) wine glasses. Night atmosphere with soft bokeh effect. Professional lifestyle photography. Negative prompt: oversaturated, cartoon, illustration, painting, 3d render, low quality, blurry, bad composition, disfigured, deformed, watermark, signature, text
Ancient artifacts from Mesopotamian civilization in museum display, featuring cuneiform tablets and ceremonial objects. Professional archaeological photography with careful museum lighting creating historical significance. Detailed composition highlighting craftsmanship while maintaining cultural context. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Historic district riverwalk with cobblestone paths in bronze sand (#E6BE9C), waterfront restaurants with warm vanilla latte (#F9F6F4) facades, oarsman blue (#648D95) river reflecting city lights. Outdoor seating with mesa red (#92555B) umbrellas and bruised burgundy (#5B4148) cushions. Night scene with atmospheric lighting. Professional urban photography. Negative prompt: oversaturated, cartoon, illustration, painting, 3d render, low quality, blurry, bad composition, disfigured, deformed, watermark, signature, text
Premium seasonal produce representing summer harvest guide, featuring colorful heirloom tomatoes. Professional email-optimized photography with clean lighting creating subscriber engagement. Horizontal composition highlighting vibrant variety while maintaining visual clarity at reduced sizes. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Contemporary urban gardening in Brooklyn rooftop spaces, featuring diverse community members. Professional lifestyle photography with natural ambient lighting creating authentic atmosphere. Environmental portrait composition highlighting intergenerational knowledge sharing while maintaining editorial sophistication. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Captivating contemporary dance performance at Lincoln Center, featuring principal dancers in motion. Professional entertainment photography with dramatic stage lighting creating emotional impact. Dynamic composition highlighting athletic grace while maintaining cultural significance. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Innovative quantum computing hardware in Silicon Valley research lab, featuring superconducting circuits. Professional corporate photography with clean studio lighting creating modern professionalism. Focused composition highlighting intricate components while maintaining premium brand positioning. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Avant-garde sustainable fashion collection in urban gallery space, featuring upcycled textiles and natural materials. Professional fashion photography with dramatic side lighting creating editorial elegance. Full-length composition highlighting innovative design while maintaining high-fashion aesthetic. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Engaging zero-waste kitchen techniques that illustrate sustainable living, featuring creative food storage solutions. Professional digital media style with vibrant lighting creating scroll-stopping impact. Square composition highlighting practical tips while maintaining brand consistency. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Autumn harvest festival in New England countryside, featuring traditional apple picking and pumpkin displays. Professional seasonal photography with late afternoon lighting creating nostalgic warmth. Wide establishing composition highlighting community traditions while maintaining seasonal color story. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Artisanal sourdough bread from Northern Italy, featuring hand-scored crust and open crumb. Professional food photography with soft directional lighting creating appetite appeal. Overhead 45-degree composition highlighting rustic texture and flour dusting while maintaining editorial quality. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Stunning Arctic ice formations in Greenland, featuring massive glaciers calving into sea. Professional editorial photography with dramatic lighting creating visual impact. Wide establishing composition highlighting environmental transformation while maintaining negative space for headline placement. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Urban riverwalk at night with vanilla latte (#F9F6F4) stone pathways, twinkling string lights reflecting on oarsman blue (#648D95) water surface. Bronze sand (#E6BE9C) wooden benches, mesa red (#92555B) flowering planters, and bruised burgundy (#5B4148) decorative banners. City skyline silhouette against night sky. Professional night photography with long exposure. Negative prompt: oversaturated, cartoon, illustration, painting, 3d render, low quality, blurry, bad composition, disfigured, deformed, watermark, signature, text
Riverwalk fountain at night with illuminated water jets glowing oarsman blue (#648D95) against superwhite (#E8EAEA) stone basin. Bronze sand (#E6BE9C) surrounding plaza, mesa red (#92555B) flower gardens, and vanilla latte (#F9F6F4) stone benches. City skyline background. Professional landscape photography with long exposure. Negative prompt: oversaturated, cartoon, illustration, painting, 3d render, low quality, blurry, bad composition, disfigured, deformed, watermark, signature, text
Groundbreaking gene editing laboratory in university research center, featuring CRISPR technology equipment. Professional science photography with clinical lighting creating precision atmosphere. Documentary composition highlighting scientific discovery while maintaining educational clarity. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Stunning ancient temples of Angkor Wat in Cambodia, featuring moss-covered stone ruins. Professional travel photography with golden hour lighting creating wanderlust. Wide panoramic composition highlighting intricate carvings while maintaining cultural authenticity. Color palette includes Morning Snow #F5F4ED, Bright Gold #CF9F52, Phthalo Green #123524, Dark Red Brown #4A2125, and Blue-Black #24313D with minimal #15151C accents. Negative Prompt: oversaturated, low quality, blurry, amateur, unprofessional, heavily filtered, stock photo aesthetic, generic imagery, overly stylized, unrealistic lighting, poor composition, unbalanced framing, improper exposure, watermarks, logos, text overlay, distracting elements, inconsistent style
Hey! I've created this template based on our successful implementation with Meridian Media Group. Their team saw a 76% reduction in production costs while increasing their visual content output by 250%!
This approach solves the classic publisher problem of needing tons of unique imagery while keeping costs under control. The vertical-specific prompt architecture makes sure each content category maintains its distinct visual identity.
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Posted Mar 23, 2025
AI image system for global publisher spanning 12 content verticals. Creates thousands of custom visuals with 76% cost savings and 41% higher reader engagement.
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