Product Showcase UGC for Organic Social | The Nude Window 🪟

This project focused on creating clean, aesthetic product showcase UGC for The Nude Window’s organic social channels. The goal was to highlight the product in a natural, lifestyle-led way that felt native to social, while aligning with the brand’s minimal, elevated aesthetic.

Rather than selling, the content was designed to showcase the product clearly and aspirationally, encouraging discovery and engagement through visual storytelling.

The Nude Window needed organic content that felt premium yet approachable, not overly produced, but still polished enough to reflect the brand.

The key challenge was: • Creating product-led content that felt natural and scroll-stopping • Showcasing the product clearly without the content feeling promotional • Aligning UGC with a minimal, aesthetic brand identity • Producing content optimised for organic discovery and saves

This was a fully self-managed project. I was responsible for: • Creative direction • Concept development • Product showcasing and framing • Filming • Editing for organic social

My approach was to create product showcase UGC that felt effortless, visual, and native to Instagram as well as content that'd help educate the potential buyer.

Key strategic decisions included: • Keeping the visuals clean, minimal, and product-forward • Focusing on natural movement and angles to highlight the product organically • Avoiding heavy text or sales messaging to maintain an authentic feel • Editing with pacing and framing optimised for organic social consumption

The product was positioned as the hero, with the surrounding visuals supporting discovery rather than distracting from it.

1. Client briefing and content direction alignment 2. Concept development based on brand aesthetic 3. Filming with a product-first approach 4. Editing optimised for organic social platforms 5. Final delivery

• Product showcase UGC video for organic social • Clean, aesthetic visuals aligned with brand identity • Fully edited, platform-ready content for Instagram

This content was created specifically for organic social posting. Performance metrics were not required for this project, with the focus placed on visual quality, brand alignment, and content usability across social platforms.

The final deliverable provided The Nude Window with high-quality, organic UGC that showcased the product in a clean, aspirational, and authentic way. The content aligned seamlessly with the brand’s aesthetic while remaining native to social and suitable for ongoing organic use.