B2B SaaS Cross-Promotion Platform

SaaS companies spend heavily on paid ads and cold outreach to acquire new users. But there's an underused growth channel: cross-promotion between complementary SaaS products. The problem? There was no structured way for B2B companies to discover, connect with, and run mutual promotions with each other.

B2BHive needed a platform that makes cross-promotion as easy as swiping right: find a match, agree on terms, and start promoting each other's products to your existing audiences.

I designed and developed B2BHive on Bubble.io, a full SaaS platform where B2B companies can discover partners, propose cross-promotions, and track campaign performance from a single dashboard.

Company profiles & matching where businesses list their product, audience size, and niche so the platform can surface relevant cross-promotion partners

Promotion proposals that let companies send structured partnership requests with clear terms (duration, channels, audience reach)

Campaign dashboard with real-time analytics tracking impressions, clicks, and conversions from each cross-promotion

Built-in messaging for partners to coordinate campaign details without leaving the platform

JavaScript integrations for tracking widgets that partners embed on their sites to measure cross-referral traffic

Built entirely on Bubble.io with custom JavaScript for the tracking and analytics layer. The matching algorithm weighs audience overlap, company size compatibility, and industry relevance to surface the highest-value partnership opportunities.

B2BHive gives SaaS companies a zero-ad-spend growth channel. Instead of competing for the same paid traffic, companies tap into each other's trusted audiences, turning every partner's customer base into a warm lead source.